Innovate Fast Award-Winning Full Service Marketing Agency in Dallas, TX Fri, 14 Aug 2020 17:49:13 +0000 en-US hourly 1 Innovate Fast 32 32 The 9 best examples to understand what Digital Marketing is Fri, 14 Aug 2020 17:44:57 +0000 The 9 best examples to understand what Digital Marketing is


The 9 best examples to understand what Digital Marketing is


What is Digital Marketing? Simply put, digital marketing is all marketing activities that use digital devices. It typically follows the same offline marketing systems, but it also provides unique opportunities to reach people anywhere, at any time. Businesses of all sizes can benefit from a robust digital marketing strategy.


The 9 best examples to understand what Digital Marketing isDigital Marketing Examples

If you’re running a business, you can’t live without it.

Here are seven essential examples of digital marketing to consider for your marketing online marketing strategy:


Social Media

When social media started, it was for people to be social. While social media remains one of the best ways to stay connected with friends and families, it’s also one of the most significant types of online marketing. In fact, so far, in 2020, over 3.6 billion people use social media daily.

Your Facebook, Instagram, Twitter, or LinkedIn business pages should help drive traffic to your website. By creating smart, consistent, and engaging posts, you inform followers about what you do, you encourage people to interact with your posts and learn more about your services. This builds trust in your company as well as making you a leader in your industry.

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Search Engine Optimization (SEO)

SEO uses keywords and other strategies to help online users find your website through organic searches. When someone uses a search engine, like Google or Bing, you want your business to land at the top of the search results.

Effective SEO strategies require researching the most-searched keywords for your type of business and applying them to your online content. Your website and blogs also need to be SEO-friendly to drive visitors to your page.

SEO can be tricky, but it’s crucial to master this concept for your digital marketing strategies. Using a digital marketing agency like Innovate Fast Marketing can help your business develop and execute a successful SEO plan!


Search Engine Marketing (SEM)

Where SEO increases your organic online traffic, SEM targets specific audiences with paid digital ads.

These ads appear on search engine results pages when a user searches for the services/products your business offers. The location and how often it appears in a search will depend on the budget you have for the ad.

The most significant feature is that the ads are highly customizable, including the demographics you choose to target your potential audience. However, it can be easy to throw away marketing dollars on the wrong SEM strategies. Thoroughly research the best ad strategy for your business, or consult with a digital marketing agency to help you!


Pay-Per-Click (PPC)

PPC works closely with your SEM strategy to increase traffic to your website. The beauty of PPC is that it allows you to choose specific keywords or search phrases that trigger your ad’s appearance on a search results page. And you only pay for the ad if the user clicks on it.

When users click your ad, they are doing so because something in your ad encouraged them to learn more about your business. Effective PPC strategies should successfully work hand-in-hand with both your SEO and SEM strategies to increase your paid traffic and generate more business for you!

The 9 best examples to understand what Digital Marketing is


Another must for your digital marketing strategy is content marketing. If you ever wondered why websites have blogs, it’s because of the strength content marketing has. However, content marketing doesn’t stop with just blogs. It also involves creating and sharing other online material, such as videos and social media posts. This content should incite interest in your business’s products or services.

Search engines, like Google, want to provide the best experience for users when they are researching. When a user searches for the answer to a question, a search engine prefers to answer those questions with links to blogs, and other content, which have a good SEO strategy.

Excellent content is beneficial to help more potential customers find your website and generate more business.

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Strong and successful SEO, SEM, social media, and content will increase traffic to your site. But what will they find when they get there?

You don’t want to lose potential clients/customers by having a website that is not user-friendly. Therefore, your website is a considerable part of your digital marketing plan. It should be easy for viewers to navigate through the information that led them to your site, learn more about you, and find out how to contact you.



Email marketing is the oldest form of digital marketing, but still one of the strongest. The best email marketing strategies provide useful information to current and potential customers that keep them informed. It should not be spammy and make readers want to unsubscribe.

By offering helpful information, special offers, and including videos in your email content, you will help your customers see the benefits of your business. It is crucial not to email too often, and always keep content relevant to your company.


Inbound Marketing

Inbound marketing is the process of helping possible customers find your company. This usually happens before the customer is even ready to make a purchase or use your service. By making this contact early on, your business can become a brand preference and, ultimately, turn that lead into a customer.

This strategy utilizes many digital marketing forms, such as content marketing, blogs, events, search engine optimization (SEO), social media, and more. The effects are to create brand awareness and attract new business.

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The 9 best examples to understand what Digital Marketing isMobile Phone Advertising

Over 79% of Americans have a smartphone, so it’s safe to say mobile marketing should be a part of your strategy.

Most people are accessing Facebook, Instagram, and Google on their smartphones. There are also other types of marketing on your mobile phone that are unique: mobile advertising.

SMS advertising has been around for some time now, and is growing daily as more people are using their phones to stay connected. Mobile advertising is simply sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages send time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business.


Utilizing Digital Marketing for Your Business


Creating and implementing a successful digital marketing plan is the only way to grow a business in today’s world. If you’re not used to working in the digital space, it can be challenging to keep up with the latest trends and how fast they change. It can also be tough to know where to start and what platforms to use without wasting marketing dollars.

Our customers come to us for growth through digital marketing efforts that are strategic and results-driven. Our marketing services are customized to meet your goals. If you are ready to get started dominating the digital marketing world, Innovate Fast Marketing is here to help!

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]]> What is Digital Marketing? Mon, 10 Aug 2020 16:23:59 +0000 What is Digital Marketing?

What is Digital Marketing? – Innovate Fast Dallas TX USA


Successful marketing has always been about connecting with your audience in the right place at the right time. Today, that means being where they are already spending most of their time: on the internet.

With the number of people using the internet increasing daily, how and where businesses market is critical to their growth, reputation, and return on investment.


What is Digital Marketing?


Wikipedia defines digital marketing as a “component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.”

Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers or clients. The difference is where you are connecting with them, online.

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What is Digital Marketing? - Innovate Fast Dallas TX USADigital Marketing Outlets

Just about anything online can be a digital marketing outlet. It just needs to be a marketing tool you use online. Many business owners don’t know how many digital marketing outlets they have at their disposal. Here are just a few:

  • Business website
  • Branded assets
  • Video & Images
  • Written content
  • Online products or tools
  • Reviews
  • Social media pages

This is just a shortlist of items that can be used to market a business successfully online. As technology rapidly continues to expand, so does the options of digital marketing outlets!


Digital Marketing Strategies

Digital marketing strategies are also continually growing, but here are some strategies most businesses are using:


Pay-Per-Click Advertising

Pay Per Click Advertising (PPC) is a search engine marketing technique that you pay for only when someone clicks on the ad you’ve placed in a search engine’s results. The more you agree to pay per click for a particular keyword, the higher your site will rank in the paid search results.

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Paid Search Advertising

Search engines like Google and Bing allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to appear at the top of search results because they target potential customers who are actively searching for a product or service like yours.


What is Digital Marketing? - Innovate Fast Dallas TX USASearch Engine Optimization (SEO)

Search Engine Optimization (SEO) improves your site to increase its visibility for relevant searches. The better visibility your website has in search results, the more likely you are to grab the attention and attract prospective and existing customers. SEO is an organic way to grow your business.


Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, and Twitter will allow you to run ads on their platforms. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.


Social Media Marketing

Over 2.6 billion people are on social media platforms, so a business needs to be consistent and engaging on social media. Like SEO, social media marketing is a free, organic way to use social media platforms like Facebook or Twitter to market your business. Organically selling your business on social media may take more time and effort, but it will build your brand and gain customer trust in the long run.

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Content Marketing

Content marketing covers any digital marketing effort that uses content outlets (blog posts, eBooks, videos, etc.) to build brand awareness, and drive clicks, leads, or sales. This marketing approach focuses on creating and sharing valuable, relevant and consistent content to attract your defined audience.


Email Marketing

Email marketing might be the oldest form of online marketing, but it’s still instrumental in any marketing strategy. Most businesses use email marketing for advertising exclusive deals, highlight content (often as part of content marketing), or promote an event.


Your Digital Marketing Strategy


Innovate Fast Marketing

The beauty in digital marketing is you can track the results of your efforts with incredible precision, which means it is easy to see what works and what needs to be changed.

Digital marketing is the present and future of marketing. While there are many avenues and ideas to try, we know it can seem overwhelming knowing where to start. Here at Innovate Fast Marketing, we empower growth through digital marketing efforts that are strategic and results-driven. Our marketing services are customized to meet your business’s goals. If you are ready to get started dominating the digital marketing world, we are here to help!