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The 9 best examples to understand what Digital Marketing is


The 9 best examples to understand what Digital Marketing is


What is Digital Marketing? Simply put, digital marketing is all marketing activities that use digital devices. It typically follows the same offline marketing systems, but it also provides unique opportunities to reach people anywhere, at any time. Businesses of all sizes can benefit from a robust digital marketing strategy.


The 9 best examples to understand what Digital Marketing isDigital Marketing Examples

If you’re running a business, you can’t live without it.

Here are seven essential examples of digital marketing to consider for your marketing online marketing strategy:


Social Media

When social media started, it was for people to be social. While social media remains one of the best ways to stay connected with friends and families, it’s also one of the most significant types of online marketing. In fact, so far, in 2020, over 3.6 billion people use social media daily.

Your Facebook, Instagram, Twitter, or LinkedIn business pages should help drive traffic to your website. By creating smart, consistent, and engaging posts, you inform followers about what you do, you encourage people to interact with your posts and learn more about your services. This builds trust in your company as well as making you a leader in your industry.

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Search Engine Optimization (SEO)

SEO uses keywords and other strategies to help online users find your website through organic searches. When someone uses a search engine, like Google or Bing, you want your business to land at the top of the search results.

Effective SEO strategies require researching the most-searched keywords for your type of business and applying them to your online content. Your website and blogs also need to be SEO-friendly to drive visitors to your page.

SEO can be tricky, but it’s crucial to master this concept for your digital marketing strategies. Using a digital marketing agency like Innovate Fast Marketing can help your business develop and execute a successful SEO plan!


Search Engine Marketing (SEM)

Where SEO increases your organic online traffic, SEM targets specific audiences with paid digital ads.

These ads appear on search engine results pages when a user searches for the services/products your business offers. The location and how often it appears in a search will depend on the budget you have for the ad.

The most significant feature is that the ads are highly customizable, including the demographics you choose to target your potential audience. However, it can be easy to throw away marketing dollars on the wrong SEM strategies. Thoroughly research the best ad strategy for your business, or consult with a digital marketing agency to help you!


Pay-Per-Click (PPC)

PPC works closely with your SEM strategy to increase traffic to your website. The beauty of PPC is that it allows you to choose specific keywords or search phrases that trigger your ad’s appearance on a search results page. And you only pay for the ad if the user clicks on it.

When users click your ad, they are doing so because something in your ad encouraged them to learn more about your business. Effective PPC strategies should successfully work hand-in-hand with both your SEO and SEM strategies to increase your paid traffic and generate more business for you!

The 9 best examples to understand what Digital Marketing is


Another must for your digital marketing strategy is content marketing. If you ever wondered why websites have blogs, it’s because of the strength content marketing has. However, content marketing doesn’t stop with just blogs. It also involves creating and sharing other online material, such as videos and social media posts. This content should incite interest in your business’s products or services.

Search engines, like Google, want to provide the best experience for users when they are researching. When a user searches for the answer to a question, a search engine prefers to answer those questions with links to blogs, and other content, which have a good SEO strategy.

Excellent content is beneficial to help more potential customers find your website and generate more business.

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Strong and successful SEO, SEM, social media, and content will increase traffic to your site. But what will they find when they get there?

You don’t want to lose potential clients/customers by having a website that is not user-friendly. Therefore, your website is a considerable part of your digital marketing plan. It should be easy for viewers to navigate through the information that led them to your site, learn more about you, and find out how to contact you.



Email marketing is the oldest form of digital marketing, but still one of the strongest. The best email marketing strategies provide useful information to current and potential customers that keep them informed. It should not be spammy and make readers want to unsubscribe.

By offering helpful information, special offers, and including videos in your email content, you will help your customers see the benefits of your business. It is crucial not to email too often, and always keep content relevant to your company.


Inbound Marketing

Inbound marketing is the process of helping possible customers find your company. This usually happens before the customer is even ready to make a purchase or use your service. By making this contact early on, your business can become a brand preference and, ultimately, turn that lead into a customer.

This strategy utilizes many digital marketing forms, such as content marketing, blogs, events, search engine optimization (SEO), social media, and more. The effects are to create brand awareness and attract new business.

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The 9 best examples to understand what Digital Marketing isMobile Phone Advertising

Over 79% of Americans have a smartphone, so it’s safe to say mobile marketing should be a part of your strategy.

Most people are accessing Facebook, Instagram, and Google on their smartphones. There are also other types of marketing on your mobile phone that are unique: mobile advertising.

SMS advertising has been around for some time now, and is growing daily as more people are using their phones to stay connected. Mobile advertising is simply sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages send time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business.


Utilizing Digital Marketing for Your Business


Creating and implementing a successful digital marketing plan is the only way to grow a business in today’s world. If you’re not used to working in the digital space, it can be challenging to keep up with the latest trends and how fast they change. It can also be tough to know where to start and what platforms to use without wasting marketing dollars.

Our customers come to us for growth through digital marketing efforts that are strategic and results-driven. Our marketing services are customized to meet your goals. If you are ready to get started dominating the digital marketing world, Innovate Fast Marketing is here to help!

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