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What is Digital Marketing?

What is Digital Marketing? – Innovate Fast Dallas TX USA


Successful marketing has always been about connecting with your audience in the right place at the right time. Today, that means being where they are already spending most of their time: on the internet.

With the number of people using the internet increasing daily, how and where businesses market is critical to their growth, reputation, and return on investment.


What is Digital Marketing?


Wikipedia defines digital marketing as a “component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.”

Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers or clients. The difference is where you are connecting with them, online.

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What is Digital Marketing? - Innovate Fast Dallas TX USADigital Marketing Outlets

Just about anything online can be a digital marketing outlet. It just needs to be a marketing tool you use online. Many business owners don’t know how many digital marketing outlets they have at their disposal. Here are just a few:

  • Business website
  • Branded assets
  • Video & Images
  • Written content
  • Online products or tools
  • Reviews
  • Social media pages

This is just a shortlist of items that can be used to market a business successfully online. As technology rapidly continues to expand, so does the options of digital marketing outlets!


Digital Marketing Strategies

Digital marketing strategies are also continually growing, but here are some strategies most businesses are using:


Pay-Per-Click Advertising

Pay Per Click Advertising (PPC) is a search engine marketing technique that you pay for only when someone clicks on the ad you’ve placed in a search engine’s results. The more you agree to pay per click for a particular keyword, the higher your site will rank in the paid search results.

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Paid Search Advertising

Search engines like Google and Bing allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to appear at the top of search results because they target potential customers who are actively searching for a product or service like yours.


What is Digital Marketing? - Innovate Fast Dallas TX USASearch Engine Optimization (SEO)

Search Engine Optimization (SEO) improves your site to increase its visibility for relevant searches. The better visibility your website has in search results, the more likely you are to grab the attention and attract prospective and existing customers. SEO is an organic way to grow your business.


Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, and Twitter will allow you to run ads on their platforms. Paid social media advertising is great for building awareness with audiences that might not be aware that your business, product or service exists.


Social Media Marketing

Over 2.6 billion people are on social media platforms, so a business needs to be consistent and engaging on social media. Like SEO, social media marketing is a free, organic way to use social media platforms like Facebook or Twitter to market your business. Organically selling your business on social media may take more time and effort, but it will build your brand and gain customer trust in the long run.

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Content Marketing

Content marketing covers any digital marketing effort that uses content outlets (blog posts, eBooks, videos, etc.) to build brand awareness, and drive clicks, leads, or sales. This marketing approach focuses on creating and sharing valuable, relevant and consistent content to attract your defined audience.


Email Marketing

Email marketing might be the oldest form of online marketing, but it’s still instrumental in any marketing strategy. Most businesses use email marketing for advertising exclusive deals, highlight content (often as part of content marketing), or promote an event.


Your Digital Marketing Strategy


Innovate Fast Marketing

The beauty in digital marketing is you can track the results of your efforts with incredible precision, which means it is easy to see what works and what needs to be changed.

Digital marketing is the present and future of marketing. While there are many avenues and ideas to try, we know it can seem overwhelming knowing where to start. Here at Innovate Fast Marketing, we empower growth through digital marketing efforts that are strategic and results-driven. Our marketing services are customized to meet your business’s goals. If you are ready to get started dominating the digital marketing world, we are here to help!